Boston / Austin \ New York CityI have developed and launched three brands + one newsletter in the past decade, each one more successful than the previous (thankfully -- the first one wasn't great).
WORK WITH MERequirements for every brand I work with:
* Products spread joy & humor
* Company strives for sustainable supply chainHire me to design your:
* Compelling brand and community strategy
* Scalable business model
* Loud go-to-market strategyIf you're making cool stuff, let's chat.Email: farleyty@gmail.com
Things I've Created:
Sex with me is like...
Launched February 2025The improvised card game that will probably be banned by Target.* Raised $3,700 on Kickstarter
* Working on distribution at the moment (contact if you have tips!)
Improv at Work
Launched April 2024the tools of improv comedy 🤝 business -- in a weekly newsletter* Grew to 2500+ subscribers in two months
* Successfully grew paid media acquisition to $0.88 CPA
* Featured in Best Newsletters and Newslettrs
Better Than Belts
Launched August 2019Suspenders for the modern human. Made in New York City. I ran this full-time for 2 years with my sister. I still fulfill orders every week.Notable Achievements:
* Ran two successful Kickstarters
* $110K+ in revenue
* Covered in The Boston Globe
Crooked Trail
Lauched June 2015About:
Inspired by brands like Kiel James Patrick, I wanted to design and develop my own clothes. This became my testing grounds for marketing and allowed me to get free tickets to many conferences such as Forbes 30 Under 30, HubSpot's Inboud, and more.Created:
Shirts, hoodies, hats, coasters, leather bracelets.Notable achievements:
* Utilized print-on-demand services before they were cool
